Facebook Is About to Lose 80% of Its Users, Study Says

Business & Money

Facebook’s growth will eventually come to a quick end, much like an infectious disease that spreads rapidly and suddenly dies, say Princeton researchers who are using diseases to model the life cycles of social media.

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Disease models can be used to understand the mass adoption and subsequent flight from online social networks, researchers at Princeton’s Department of Mechanical and Aerospace Engineering say in a study released Jan. 17. The study has not been peer-reviewed. Updating traditional models on disease spread to assume that “recovery” requires contact with a nondiseased member — i.e., a nonuser of Facebook (“recovered” member of the population) — researchers predicted that Facebook would see a rapid decline, causing the site to lose 80% of its peak user base between 2015 and 2017.

Basically, Facebook users will lose interest in Facebook over time as their peers lose…

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